• Amazon net sales hit $386B, up 38% YoY
  • Excluding AWS, net sales hit nearly $341B
  • Amazon captured 31.4% of all US e-commerce retail sales, down from 43.8% the year prior
  • New consumer trends :: new citizen expectations:
    • Consumers want a community connection
    • Sustainability is critical for eco-focused customers
    • Assortment relevance/personalization is being prioritized over a mass variety
    • More app-based retailers are tapping into the needs of a mobile-first generation

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