Note: As a courtesy to our followers, this blog article presents a synopsis of the Innovation Management article “In Search of the Perfect Brainstorm” on July 26th, 2021. 1

Brainstorming is a “process to enable purposeful, collaborative idea generation” but a lot has changed since the early days of brainstorming three generations ago.

The Original version: Creative problem solving and design thinking resolves problems in sequential stages and practices divergent and convergent thinking at each stage.

This method has traditional 3 stages:

1. Exploring and defining the problem,
2. Finding solutions to the problem,
3. Selecting and implementing the best solution.

New ways of interacting at work, leadership styles, how teams collaborate and technology demands new ways of approaching problem-solving. The pandemic and shift to long-term telework solutions for companies have exacerbated the need for change.

Today we are far removed from flipcharts, markers, and sticky tape. Collaborative platforms such as VIIMA, MIRO, MURAL, and many others have made it easier for brainstorming to function with ideas generated individually, synchronously and asynchronously, and with or without physical meetings.

Microsoft Teams and Office 365 have made meetings, chat, sharing of files and screens, and group collaboration easier than ever. However, Innovation management software such as Planview Spigit, Itonics Enterprise and Brightidea Innovation Platform are driving massive changes in the way collaborative innovation tools work.

Brainstorming of today is aided by new collaboration tools and enhanced with technology trend reports, risk indicators and AI-enabled market signal feeds.  Keep up to date with these game-changers in the rapidly changing innovation ecosystem!   

Jim Eselgroth

Marc Vandeveer

Chief Innovation Officer


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