Note: As a courtesy to our followers, this blog article presents a synopsis of the Innovation Management article “The Six Pillars of Innovation Culture” on October 6th, 2021.1

Each year companies identify “create a culture of innovation” as one of their top 2 priorities for the coming year.  To avoid disruption innovation culture requires multiple approaches and collaboration.  Here are a few pillars that can help provide focus.

1. Leadership Alignment: Success depends on leadership understanding the importance of innovation no matter their department or job description. Leaders need to encourage participation in the innovation process and provide the training and time resources to do so.

2. Innovation-Friendly Policies: The best companies embed innovation expectations and metrics in their employee handbooks and use them as a touchpoint during annual reviews.

3. Shared Language, Processes, and Resources: Creativity does not mean it must lack discipline. Training ensures everyone can use the same language to express innovation. It empowers people to take action where they see an opportunity.

4. Benchmarks and Metrics: Reporting on leading and lagging innovation indicators at company meetings or transparent dashboards leads to teams being accountable for participating in the process.

5. Embrace Diversity: High levels of diversity spurs high levels of innovation. Employees at companies with high diversity are 45% more likely to experience improved market share growth and 70% more likely to win over a new market.

6. Workforce Engagement: Small Pizza box size teams that can share one pizza for lunch are often the success story behind great innovation results. For larger organizations, it means listening to others, mentoring intrapreneurs, and finding ways to invite everyone to participate in the innovation process transparently.

2. Innovation-Friendly Policies: The best companies embed innovation expectations and metrics in their employee handbooks and use them as a touchpoint during annual reviews.

3. Shared Language, Processes, and Resources: Creativity does not mean it must lack discipline. Training ensures everyone can use the same language to express innovation. It empowers people to take action where they see an opportunity.

Jim Eselgroth

Marc Vandeveer

Chief Innovation Officer
marc.vandeveer@definitivelogic.com

 

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